Nissan DIgital Operations Consulting

The Digital Operations Consultants (DOC) team is comprised of automotive retail specialists, who have spent many years working in dealerships with extensive senior-level dealership management experience. The primary focus of a DOC is conducting Digital Health Assessments (DHA). The DHA is a full analysis of the dealership’s online and in-store digital marketing and sales operations. The DHA will be conducted on-site at the dealership and consists of one or two observation days and a separate executive meeting, during which the findings of the analysis, as well as the recommended action items are presented. The number of on-site observation days needed to complete the initial analysis depends on several factors, including the size of the dealership, number of dealership staff, and the complexity of the store’s digital operations. The executive meeting is typically scheduled seven to 10 days after the completion of the observation day, allowing time for a comprehensive analysis to be completed. The follow-up to the executive meeting action plan presentation includes monthly remote and in-store contacts between the DOC and the dealership’s management team and staff.

Nissan Digital Operations Consultants

    Rob Campbell
With a more than 30 years of experience in retail automotive and automotive consulting, Rob has a unique marketing skillset that focuses on innovation for dealers. He can construct unique business strategies that achieve high, trackable results, while thriving in a constantly changing environment, by adjusting to the individual needs of his clients.

    Chris Conklin
Chris Conklin has spent the past 12 years with CDK Global working to optimize Nissan’s Digital Marketing Program, most recently creating and executing the Nissan Digital Health Assessment (DHA) Program as a Digital Operations Consultant. Prior to joining CDK Global’s Consulting Team, Chris worked for 10 years as a senior manager of sales operations, digital marketing, and training in the automotive dealership retail sector and six years as a high school English teacher and athletics coach. Chris holds a B.A. in English and secondary education with a minor in English literature from Western Maryland College.

    Alan Krutsch
Alan Krutch has more than 15 years of retail automotive experience in sales, marketing, and leadership roles. His auto career started on the sales floor and progressed through finance and sales management. He has served as director of marketing for two prominent dealer groups and has spoken at numerous industry conferences on digital marketing and customer experience design. Alan has been a marketing consultant for two years.

    Jon Quade
In a world where subject matter experts come and go, some thankfully stand the test of time. Jon Quade began his journey in the automotive industry as a car washer at his hometown dealership and, thereafter, held nearly every position in sales, fixed operations, training, and management. In the years since, Jon has become internationally known as a speaker, trainer, and presenter, logging more than 8,000 hours on live OEM distance-learning broadcasts and receiving multiple awards along the way for programming excellence. Since 2009, he has consulted and managed teams for CDK Global, most recently as a Nissan Digital Operations Consultant.

    AJ Stelacio
AJ Stelacio has been involved in the digital world for 22 years.  He is experienced in numerous different aspects of the digital world, ranging from coding websites to editing video and mastering strategies to pair online automotive shopping to in-store involvement.  From the start of his digital career, AJ has put a primary focus on the consumer experience and that still lives true today.  In addition to his personal interest in the automotive industry, his automotive skill took a leap as he advanced from selling cars to overseeing a six-rooftop dealership into the digital age.  His primary focus has always been to ensure a smooth consumer process.  In addition to his automotive and digital focus, AJ has a very active lifestyle, chasing two daughters and wife, jumping out of planes, snowboarding down mountains, fixing up his ’66 Beetle, and competing in Ironman Races.  AJ is about the experience in everything he does and welcomes the opportunity to help your dealership advance the digital knowledges they provide to your patrons.